Home > Uncategorized > When the World Zigs, Zag

When the World Zigs, Zag

Levis has done it differently. Above you see a brilliant print ad, whose message goes ‘When the world zigs, zag.”

Pictoral representation shows a herd of white sheep with a stray black one standing out conspicuously. (Next time your mother berates you for being the ‘black sheep’ of the family, you keep a print of the ad handy.)

Merely 3 years into advertising, has brought me closer some myth-buster facts.

1) Advertising isn’t easy. In fact, it is the second most stressful job in this planet, after medicine (surgery).

2) You cannot exude ‘creativity’ by sporting long, unwashed hair, ill smelling shorts, drinking to the hilt, smoking till your lungs come out and encircle the statutory warning on the pack.

3) Drinking, tattoos, drugs can bring uncertain success but certain premature death.

4) The biggest and most irritating myth about this industry is the tag of ‘creativity’. ‘Creativity’ is just a means to the end and not necessarily the end. As the saying goes, Good advertising for a bad product will ultimately boomerang back to you as a failure. Creativity is like a car rental service. You don’t need a limousine for two people.

5) It is important to stay informed. We’re not a bunch of hooligans. We slog, burn midnight oil and drink up loads to keep up the job. We are people with a ‘real job’. We’re not so-and-so. Just because we did not join the brigade of doctors and engineers and lawyers, doesn’t mean we’re good at nothing. According to Madhukar Sabnavis of O&M,  Advertising people need to do more Advertising to convince clients that we’re experts and not the extras of the society. If you’re a creative in an ad agency, you must’ve been embroiled in a losing debate with the cient who rejects your layout design saying, he’s capable of doing that himself. It is our duty to make him realize that he cannot, Treating a serious illness by yourself to save the doctor’s fees can be fatal.

6) Advertising is a way of Life and not a Job. The money’s low here and skepticism high. My boss tells me that his mother still isn’t clear about what he does. My grandfather thinks I copy stuff in good handwriting from one place to another.

7) It’s a passionate job. Most of us are in it for the love of it. Nothing else justifies the low salaries and the longest working hours in any business.

I’ll leave you with some of my favourite ads ever. Pardon me for missing a LOT out.

The Volkswagen Beetle ad

By Julian Koeng

Doyle Dane Bernbach, 1959

The Introduction of Apple Macintosh, 1984

Some favourites from The Economist Series

Stella Artois Beer Commercial

Advertising is as specialized as a doctor’s profession. If any brand manager/executive is reading this, I would request you to trust us with our Job. You needn’t worry too much. We came up with lines like ‘Just Do It’.  🙂

Yours Joblessly,  The Jobless Ideator

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Categories: Uncategorized
  1. Malay Roychoudhury
    January 3, 2012 at 1:45 pm

    Compared to Hindi ads on TV why Bengali ads are mindless, uninteresting and ineffective?

  2. January 3, 2012 at 8:00 pm

    Well, the main issue being budget and communication climate in Kolkata, where Bangla ads are made. Though Indian advertising began in Kolkata (Bondel Road), it has fallen into difficult times, with major industries moving to Mumbai, which today is the advertising hub of India. However all is not lost. Agencies like Lowe Lintas, JWT, Response and Bates are still doing good work. You can check out some good bangla contemporary advertising at http://www.facebook.com/profile.php?id=100002015737332..
    Join the group and you will be pleasantly surprised 🙂
    Thanks so much for visiting the blog. You’ve given me my first comment and it means a lot to me. Did I tell you I just got a copy of Howl by Ginsberg? Am still reeling from the experience 🙂
    Thanks again 🙂

    Yours Joblessly,
    The Jobless Ideator

  3. Neelansh itkan
    January 3, 2012 at 8:47 pm

    I think I gottcha!!! 😀

    • January 3, 2012 at 8:52 pm

      quit spying! 🙂

      Yours Joblessly,
      The Jobless Ideator

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